This is how I started ...
The problem
The major issue right now is that we don’t keep our fashion products. And the amount of product production needed meet our new level of demand creates a wealth of both environmental and human rights issues. For most people, to be able to afford buying new wardrobe every season , the fashion product need to be cheap. And that’s where the problem stars.
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Overarching Trend
Sustainability is the new norm in fashion world. People value making a difference in the world by their shopping habits. Sustainability in design and manufacturing industry has a lot to do with “doing better with less,” and includes a broader view of product development. One concept that raise my attention is the philosophy of slow fashion.
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Slow fashion
Slow fashion is not your typical seasonal fashion trend but it’s about being purposeful, meaningful and realizing that fewer is better. The problem in the fashion industry nowadays is that retailers selling the latest fashion trend products at low prices, consumers are swayed to purchase more than they need. Most of the time consumers pick a fashion product just based on its aesthetic. How many of them really care about the meaning and the story behind a fashion product? In terms of sustainability and waste products, fast fashion is a vicious circle that it has spoiled the consumers’ shopping habits by buying cheap, throwing it away after a season and keeping to buy more. Once consumers are aware of the consequences, they can choose to slow down.
Therefore, here is...
My Vision
I want to create a brand not just a fashion style brand, but also a brand that has social responsibilities. Through my brand I wanted to raise awareness to the customers to reflect their shopping habits and let them understand the importance of buying what they need and what they value. The philosophy of slow fashion is about value, good quality, clean production and fair pay for producers and accessible prices for consumers. + My Story Personally, I’m a fashion conscious and a multi-cultural person. What always stick with me are not the fashion trend, but the cultural background, the memories and the stories of each place I went. I believe in the importance and uniqueness of products having a story behind. I believe that once you have a personal connection with a product, you will take extra care and be more conscious of what you are buying. I believe travel stories are always the most remarkable ones in your life. |
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My Brand
Norita Eye based on the philosophy of slow fashion. Slow fashion is not your typical seasonal fashion trend but it’s about being purposeful, meaningful and realizing that fewer is better. Norita Eye is a fashion accessories brand. It incorporates specific culture of each place in harmony with fashion style to create collectible items with cultural stories behind. Cultural characteristic, graphic prints and playful sophistication are the label of Norita eye. We offer handbags and small accessories for everyday personal style with a dash of culture character. Live out your cultural interest and appreciation. |
We are ...
How we work ...
Norita Eye value the customers perspective and we love customers input.
We will hand over the reigns to followers to take over our Instagram.
We want to see what the specific culture means to the customers.
We will hand over the reigns to followers to take over our Instagram.
We want to see what the specific culture means to the customers.
We got responses !
And I started to design !
View the full process here :
capstone_full_development_winona_so.compressed.pdf |